More than just
a stitch in time . . .

madhav
agasti

 

• Once upon a time Bollywood needed a costume designer. The rest is history.
  
  Right from an early age, Madhav Agasti was fascinated with clothes, styles and cuts. As a schoolboy he would watch the local tailors at Nagpur and replicate their cuts on paper. His fascination soon gave way to an apprenticeship with a local shop where he worked after school hours. At 13, he was designing clothes for his friends. Despite having to drop out of college due to financial constraints his love for designing only grew.
  
  In 1969, with a few hundred rupees in his pocket and a dream in his heart Madhav boarded a train and embarked on a journey that would change his life forever. He travelled to various cities all over the country and mastered the nuances in the art of tailoring from aligarhi payjama to achkans in Lucknow to draping lungi’s in Chennai. His journey ended in Mumbai where he started working as an assistant to a Bollywood designer. Within a year, he opened his first shop in 1975 – Madhav's Men's Modes in Dadar. His first big break came in 1979 when he got the opportunity to work on the Bollywood film Apne Parai. The turning point, however, was the blockbuster Mr India in which he designed Amrish Puri’s costume for his legendary character role of Mogambo. And the rest is history.
  
  In 2012, Madhav's Men's Modes became MMM in a move that heralded new ideas and new designs while keeping the same quest for perfection the same.

• Today Madhav has been associated with nearly 400 films, having dressed up Bollywood’s biggest names like Aamir Khan, Salman Khan, Jackie Shroff, Gulshan Grover, Nana Patekar to name just a few. His passion, patience and eye for perfection have made him the undisputed master of customized menswear. Madhav’s clientele over the years includes leading politicians like Bal Thackarey, L K Advani, Sharad Yadav, Sharad Pawar, Nitish Kumar and this list too goes on and on. He has even designed for the boxing legend Muhammad Ali. Be it the Bollywood star, the political heavyweight or the global celebrity, there’s one common thread that runs through – the quest to give the client the perfect fit.

The perfect fit.
The perfect cut.
The perfect style.
Or you could simply
call it bespoke.

In fashion speak, bespoke refers to individually patterned and crafted men’s clothing. Unlike mass manufactured ready-to-wear clothing, every bespoke garment is created from scratch exclusively for the customer.

A suit is the most fundamental piece in a man’s wardrobe; it is the very culmination of a man’s existence. And the money spent on a suit is like an investment that will reap dividends over the years. Which is precisely why the perfect fit can never be underestimated.

In the words of Madhav “Nothing will fit you better than bespoke”. There are no droopy shoulders, no loose fits, no extra inches on the length. What’s more, the customer has a wide range of fabrics, linings and styles to choose from.

• Bespoke tailoring is no easy task. At MMM, as many as 20 to 25 direct measurements are taken to create a full bespoke suit. After the measurements are taken, the pattern is drafted directly on the person. Careful attention is paid to how the client stands before drafting a pattern. During the tailoring process the client is called for multiple fitting sessions. All this results in a finished product that is far more personalized and precious than something produced en masse by automated production networks.
  
  When it comes to weddings, bespoke tailoring delves even deeper into the personal choices of the groom. We make sure the choice of colours, fabrics and embroidery is in keeping with the culture and community in question. That apart, the time, season, venue, theme and scale of the wedding are all taken into consideration before designing the perfect wedding outfit.

• The bond between a bespoke tailor and his customer is a unique one. It is more a friendship than a professional relationship; being on a first name basis is a given. It spans years, often decades. After all, a bespoke tailor designs for a person, not a mannequin. The customer puts his trust in a bespoke tailor and it is up to the tailor to validate that trust.

Elegance.
Style.
Sophistication.
Now at your doorstep.

At MMM, we are only too aware that our customers are successful professionals whose lifestyles involve long working hours and a fair bit of traveling, leaving them with little free time and little inclination to spend their limited free time trying to stitch the perfect suit. And yet, it is a fact that our male clientele has become more discerning in their choices and therefore prefer customization, especially when it comes to formal wear.

In keeping with our customers’ needs, MMM offers a unique service – The Traveling Tailor – a service that combines a curated product, styling advice and exclusive personal meetings, all at a location of your convenience.

Get in touch with us if you would like the perfect fit but are unable to visit our retail outlet.

Please call +91 750 659 8866 to book an appointment

Encounter the craftsmanship.
And then the craftsman.

The male luxury customer is a demanding one. Not only is he getting more sophisticated, his knowledge of fashion is only increasing by the day. At MMM, our customers want to know more – be it the material being used or the finer details involved in designing process. That’s why it is imperative that we give them the opportunity to experience the product first-hand and talk to our informed sales staff.

MMM is based in Mumbai in the popular suburb of Bandra. Drop in and check out some of our latest cuts and designs. Or have a chat about the art of tailoring and the evolution of formal menswear over the years. Or just share a cup of chai with Madhav.

• MMM
  Rizvi Mahal,
  Waterfield Road,
  Bandra (W), Mumbai - 400 050
  T: 022 2642 4887 / 2640 6367
  e: mmm1975.india@gmail.com
  Open daily from 11 am till 8.30 pm
  sunday closed

• RAHUL AGASTI
  Aryston Centre,
  opp J. W. Marriott Hotel
  Juhu, Mumbai 400049
  T: 022 2615 3988 / 2614 5050
  e: rahul_agasti@hotmail.com
  Open daily from 11 am till 8.30 pm
  sunday closed

delhi

• 'The Business Centre'
  Shangri-La Hotel, New Delhi.
  Please call +91 750 659 8866
  to book an appointment

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